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ABOUT US

INOVIKA STARTS UP WITH THE FUSION OF TWO COMPANIES THAT COME FROM DIFFERENT BUSINESS SEGMENTS AND EXPERIENCES. THEIR SYNERGY IS THE KEY TO SUCCESS: THE GROUP IS ONE OF THE MOST QUALIFIED PLAYER IN MOULDING AND PROCESSING PLASTIC MATERIALS.

IDEAPET DIVISION ÈIS DEDICATED TO PET CARE, THEIR HEALTH AND WELLBEING. THE AIM IS TO IMPROVE PET AND ITS GUIDE’S LIFE THROUGH THE PROJECT OF INNOVATIVE SOLUTIONS. THIS DEPARTMENT SPECIFICALLY CENTRES ON WAW, THE EXCLUSIVE CUSHION THAT AIMS TO BE A “MUST HAVE” FOR DOG WALKS.

I VALORI E LA MISSION: VALUES AND MISSIONTODAY IN IDEAPET, THERE ARE NOT ONLY PROFESSIONALS BUT ABOVE ALL PEOPLE WHO STRONGLY LOVE ANIMALS, AN OVERWHELMING PASSION WHICH HAS IMMEDIATELY TURNED INTO THE COMPANY MISSION: “IMPROVING DOG WALKS FOR EACH DOG AND GUIDE IN THE WORLD”.

OUR HISTORY

A FEW YEARS AGO THE BROTHER-IN-LAW OF THE COMPANY’S FOUNDER, FRANCESCO, HAD A LITTLE DOG, PEGGY. ALTHOUGH YOUNG, PEGGY HAD PROBLEMS WITH HER SPINE AND THROAT, WHICH LED HER TO COUGH COMPLICATIONS.

FRANCESCO CONSULTED SEVERAL EDUCATORS AND VETS WHO CAME TO THE CONCLUSION THAT THE ORIGIN OF THE DISORDERS MIGHT DEPEND ON THE FACT THAT DURING THE WALK, PEGGY PULLED AS SOON AS SHE SAW OTHER DOGS OR CATS OR SIMPLY BECAUSE, OVER EXCITED BY THE MORNING WALK, SHE WANTED TO RELEASE THE ACCUMULATED ENERGY.

THIS IS WHY STEFANO’S IDEA TO CREATE WAW: THE MADE IN ITALY ACCESSORY DESIGNED TO BE IN STEP WITH FOUR-LEGGED FRIENDS AND TO PROTECT BOTH THE DOG AND ITS GUIDE FROM JERK TRAUMA.

Our best friend is not prepared for the leash.

It’s a forced condition which annoys. For this reason i believed in WAW and invested in this project so to offer to our four-legged friend wellness and comfort.

Stefano Gajo CEO

Stefano Gajo

CEO

Ermin

Junior sales manager

Maddalena

Junior sales manager

Carmen

Administrative officer

Christian

Markets & marketing development

ZOE

CUBA

NUVOLA